How do you structure a guest blog post? First, write a compelling bio and include internal links. Focus on the value you can provide to the blog owner and their audience. Also, avoid posting on private blog networks (PBNs).
Write a great bio
One of the first things you should do when writing a guest blog bio is to think about the content. If you are a tech blogger, you might write about your experience and how you got into the field. However, if you are writing about a non-tech topic, you can focus more on the details of your career. A great bio should be as professional as possible. If you are a personal trainer, you might write about your qualifications and success as a freelancer.
You can also write a shorter bio for a sidebar, but you should avoid bragging or state too much in general. Writing a lengthy bio can make you seem more self-important than you are. Besides, some blogs limit the length of a bio, and you will be forced to fit everything in. Alternatively, you can use your bio for a guest blog, but remember to add a link to your website.
Include internal links
Internal links are a great way to show authority and resourcefulness. The trick is to include them in the right places and not disrupt the user experience. For example, an internal link on your Facebook page can take readers to multiple profiles or pages within your domain. These links are also a great way to increase the chance that visitors will subscribe to your blog. In addition, they help you improve your metrics. Read on to learn more about the benefits of internal links in guest blog posts.
When linking to internal pages on your site, use anchor text, not linked images. You can also use images to include a link as long as they aren’t the primary source of internal links. If the image is the main source of links, include an alt tag describing the image for blind readers. Internal links are an effective way to boost your content’s ranking in search engines. However, if you have trouble making them work, there are a few things you can do.
Focus on the value you’ll provide to the blogger and their audience
Creating guest posts for high Domain Authority blogs can be extremely beneficial for your SEO efforts. While blogs on guest posting sites will provide you with as many backlinks, also, it’s important to choose a blog with a high Domain Authority so that you can leverage the link-building benefits of their audience. Depending on the nature of your post, this may mean submitting to multiple blogs with the same content.
Creating content for guest posts should be easy. Focus on valuable, actionable, and relevant content that will encourage readers to share your post on their social media accounts. Avoid content that is promotional or irrelevant to the blogger’s audience. Instead, focus on the value you’ll provide the blogger and their audience. By doing this, you’ll be able to ensure your guest posts are read and well-received.
Avoid private blog networks (PBNs)
One of the best ways to avoid penalizing yourself in Google is to not use private blogging networks. These networks are a group of websites that have one purpose – to manipulate search engine rankings. Like the link wheel and pyramid, PBNs consists of several websites that link to one another. However, when writing guest blogs on private networks, you will never receive any sort of credit for your efforts.
You can easily identify PBNs by the footprints they leave behind. If a network has many sites with high domain authority, it’s likely made up of webmasters buying expired domains. If you suspect a site is part of a PBN, use a tool like Way back Machine to determine when it was registered. You can also check the whois database to determine whether the site is owned by a single person or a group.