To make the most of your social media marketing strategy, focus on platforms your customers use. It is vital to connect with your customers, and you can do so with polls. Send out a survey through your existing email list and ask your subscribers whether they are using social media. If they do, you can use this information to better tailor your content. It is also important to have a strategy in place for tracking conversion rates, such as a Facebook Ads campaign that keeps an eye on conversions.
Another great tool is Tagboard, a social media monitoring tool. Users can plug in any term or topic and see online discussions about that topic. Tagboard can also show you mentions of your brand or product. You can use this information to create engaging content and identify emerging trends. This can help you target the right audience and maximize your sales. You can also monitor your competitors’ performance to improve your content and your ads.
While there are many tools available, it is crucial to analyze what works for your competitors. Using social media as a marketing tool is an effective way to analyze your competitors and stay one step ahead. In addition to collecting data, you can create buyer personas to learn more about your audience. Buyer personas are fictional representations of your ideal customers. For example, a hardware store might create buyer personas for those who are new homeowners and like home improvement projects.